Planning a World Wide Web Presence

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Planning a World Wide Web Presence

Planning a World Wide Web Presence can be a step-by-step process for you as an individual or as a business.

Know and understand the goals for your Web Presence!
What is the message you want to deliver? Who is the intended audience? How does one-on-one communication fit this approach?
Select your Internet connection strategy!
Do you want to:
- Rent space on a public Web Server shared with many other people?
- Rent your own Virtual Web Server?
- Buy and maintain your own Web Server?
Determine who's responsible for your Web Presence
- Technical Responsibility - you or someone else on your behalf?
  If you rent Web Server space or buy your own Web Server, who do you expect to run, maintain and fix the site if anything goes wrong?
- Content Responsibility - you or someone else on your behalf?
  Who will gather content and graphics for your Web site, design and layout the navigation of the Web site, and ultimately install the Web site per your chosen Web Server strategy?
Plan the construction and installation of your Web Presence
Put down an item by item accounting of the actual steps you need to take:
- Secure your Internet access
- Gather the Web site content
- Layout its design for navigation
- Test it
- Evaluate its effectiveness
- Coordinate its appearance with press releases, newspaper advertisments, additions to your business cards and letterhead
- Finally install it for Internet access!
Gauge the effectiveness of your Web Presence
Get feedback from the people visiting your Web site. Take it into account and make changes to your Web Presence!
Update and Change your Web Presence!
You aren't the same person you were a year ago, 5 years ago or even 10 years ago! And your Web Presence will grow and change over time along with you. Just repeat these 6 steps again!